2015 Oct 24 By jayadevanpk 0 comment

I tend to group new media companies in India into a few buckets. There are aggregators. And then there are brands.  You can slice them further by the type of content they carry or their business model. Here’s a quick list of such companies that I put together. I’ve also pieced together some information about what they do or how they make money for those who are interested.

Overall, the trend seems to be that aggregators work on the traditional cost per click model. Brands seem to be liking native advertising (see ScoopWhoop’s model below). Events have also emerged as a strong revenue source, although its quickly getting commoditized and pure play event/ conference companies as well as community driven events are entering the space.


Inshorts: Manually summarized news snippets. No original reporting. Loaded with cash, out to hire & acquire. Has over 1  2 million downloads on Android and is purely focussed on mobile. (Update: They were earlier called Newsinshorts.)

DailyHunt: Local language content, e-books & unbundled magazine stories. Loaded with cash. Innovating on payments. Over 10 million Android downloads. Focussed on mobile. (Update: They were earlier called NewsHunt.)

The biggest threat for aggregators are Facebook, Google and Twitter. Users are increasingly discovering content on these platforms which are getting smarter and smarter.


ScoopWhoop: Viral. Shareable content done very well. Makes money by doing campaigns like these. Rates are upwards or Rs 1 lakh for 3 articles. Recently raised more money.

Scroll: General news, heavy on politics and culture. Slight left leanings. Brilliant website which is light and mobile friendly. Does a lot of original reporting, which makes it a serious journalistic play.

Quint: General news, entertainment, video & viral. Nothing to write home about. More here.

FoundingFuel: Entrepreneurship. Few high quality guest authors. More here.

The Viral Fever (Video): Viral videos & original content done extremely well.

All India Backchod: Viral videos & original content done extremely well.

The Wire: Political & general news. More here. Siddharth Varadarajan, former editor of The Hindu runs this publication.

The News Minute: Political & general news. Breaks stories & does original reporting. Former Times Now reporter Dhanya Rajendran and Chitra Subramaniam who broke the Bofors Scandal back in the day run this publication.

News Laundry: High quality writing on media, politics and so on. Super funny videos & serious stuff.

YourStory: Entrepreneurship & startup coverage. YS recently raised funding and I’ve tried to make some sense of their valuation and business model in a post here.


Ping Network: Multi Channel Network

Qyuki: Multi Channel Network

TVF Play: The video player from folks at The Viral Fever.

HotStar: The video player from Star giving a tough time to YouTube & others.

Am I missing something? Leave a comment or e-mail me and I’ll have it added to the list.